Hayley wrote a story for VICE about sexism in the cannabis industry, and in particular, the advertising strategies of one particular brand, Ignite Cannabis Company. Founded by Instagram-famous Dan Bilzerian – who amassed his following by posting photos of a lavish lifestyle that includes him posing with guns and half-naked women – Ignite seems to be doubling down on the “sex sells” mentality while other cannabis brands trend toward more inclusive messaging. So Hayley calls up Olivia Mannix, co-founder and CEO of Denver-based marketing firm Cannabrand, to talk more in-depth about the dynamics and difficulties of weed advertising.
Hayley’s VICE story – www.vice.com/en_uk/article/3kgk…cannabis-ads-alive
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