The Big Business of Tiny Fish graphic showing a collection of fresh fish dishes

The Big Business of Tiny Fish

By Rosen Pitman-Wallace

If you’re on TikTok, or just plugged into the online food world, you’ve probably heard the phrase “tinned fish.” Tinned fish — or, to normies, canned seafood — has been having a bit of a moment online, with people posting their “tinned fish date nights” or charcuterie-style “tinned fish boards.” The trend has been covered at length in the media, from Vogue to the Washington Post, but one question that hasn’t been addressed much is its real impact on the market.


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